STILLA Supports Cancer My Arse: Riding for a Cause That Matters

From 29 September to 4 October 2025, twenty passionate members of the yachting industry will trade sails for saddles, embarking on an extraordinary 850km charity cycle ride from Biarritz to Antibes. Known as The Atlantic Crossing, this challenge is part of the Cancer My Arse initiative, raising vital funds for cancer research in France and the UK.

STILLA is proud to stand behind this event as a sponsor, joining many others in the yachting community in supporting a cause that touches countless lives, fighting cancer through pedals and petals.

The Atlantic Crossing: Bringing Yachting Together

Founded by Kevin Griffiths, Cancer My Arse was born from personal experience and an unstoppable drive to bring people together for good. Kevin, now living with Stage 4 cancer for the second time, has turned his resilience and positivity into a movement that inspires action and hope worldwide.

This year’s Atlantic Crossing is more than a ride. Over five days, teams of riders will work together to ensure everyone crosses the finish line together in Antibes. Every kilometer pedalled will help fund cancer research, showing the strength of unity and determination within the yachting world.

Why STILLA is Getting Involved

At STILLA, we believe that luxury should come with purpose. While our work is rooted in the art of haute fleuristerie, crafting timeless preserved flower arrangements that combine beauty and sustainability, we also carry a responsibility to contribute beyond our craft.

Through initiatives like STILLA Purpose, we already give pre-loved arrangements a second life by donating them to local care institutions. Sponsoring Cancer My Arse is a natural extension of this ethos: it’s about spreading hope, creating connections, and supporting the fight against a disease that affects us all.

A New Way to Give Back: The Cancer My Arse Arrangement

In addition to sponsoring the Atlantic Crossing, we are proud to introduce the Cancer My Arse Arrangement, a bespoke preserved flower design created exclusively to support this cause.

Every purchase of this arrangement will directly contribute to cancer research, with 100% of profits donated to the Cancer My Arse foundation. It’s a way for our clients and community to bring lasting beauty into their spaces while knowing their choice is also fuelling vital research and hope for the future.

PURCHASE AND HELP

A Shared Goal: Lasting Impact

This isn’t just about cycling or floristry, it’s about people. By joining forces, the yachting industry is proving that when we come together, we can create lasting impact far beyond our immediate world.

Every euro raised will go directly to cancer research, and every rider is covering their own costs to make sure donations count. It’s a collective effort built on generosity, collaboration, and shared determination.

At STILLA, we are honoured to play a small part in this larger movement. Because beauty, whether in flowers or in actions, means the most when it leaves a lasting legacy.

To learn more about the Atlantic Crossing or to support the riders, visit Cancer My Arse